A society in which seniors are highly-valued and age does not separate us.


To ignite a movement of Millennials to see and celebrate seniors by engaging them in an exciting and relevant way.


? Compassion for the less fortunate

? Community of young people working to inspire others

? Empathy for those who are viewed as “less-than”

? Persistence that is driven by passion

? Taking Risks to help those at risk

So What? Why Should You Care or Get Involved in the Movement?

Did you know that there is a ‘beef’ between Millennials and senior citizens? If you missed the Forbes 2014 article you can get the scoop by reading Shelly’s recap of that article in her own words and why she is passionately building a movement of awareness for elder care and inter-generational awareness. Read the article, understand better how we can spark change, and how you can be a part.

The Story

My Inspirational Grandfather

Love of Gray was founded by Shelly Abich who has always held a strong affinity for the eldery. At a young age visiting her great aunts in an assisted living facility, she saw seniors sitting idle in wheelchairs, imagined herself in their shoes, and thought about how bad that would feel- to be lonely, trapped, and ignored. That feeling stayed with her.

As she grew into adulthood, Shelly’s desire to help seniors also grew due to her strong bond with her grandparents, especially her grandpa, Leonard Rusnak (his image is reflected in the Love of Gray logo). Leonard knew about Shelly’s desire to help seniors and always encouraged her. In 2009, she earned a Master’s Degree in Gerontology and set out to find a way to care for this segment of the population she felt society had overlooked. That same year, Shelly’s grandpa passed away at age 96 in the most beautiful way: with she and her mother in his hospital bed singing the songs he would sing to them (*You are my sunshine*), he shed a single tear and passed away. Ten years later, she began her non-profit, Love of Gray.

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